Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity
Case Study
Atelier Elliott is an interdisciplinary creative consultancy that connects architecture, design, identity and strategy to create emotionally meaningful experiences across a diverse range of project types and scales.
Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity
June 29, 2020

The studio is a framework for uniting diverse thinking, methodologies and professional practices under a singular “family” name.

Its identity is a minimalist canvas that can grow and evolve around its client projects, keeping a consistent subtle voice that never overpowers.

A flexible identity allows the studio branding to make space for content, such as photography of finished projects, client details or written messages.

The logo is an adaptation of Post Grotesk. For the project we worked with its designer @jfinks to develop a custom version of the typeface to work alongside the logotype.

To reflect the meticulous attention to detail of Atelier Elliott, we worked with drukkerijdouma to achieve complex detailing and great finishing quality in an unorthodox material application.

Three layers of laminated tyvek were blind embossed to create a translucent square, with a sculpted embossed hot foil applied on top.

Along with the print and as a part of the branding we have created a website which showcase multiples interior design projects.

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