D&P Project - Olin Design

Olin Design

Visual identity

Services

Antalis

Client

Paris, France

The new OLIN brand identity brings to life the commitment of OLIN paper to the creative sector and industries. Taking cues from the previous Olin logo the new identity confidently and essentially captures the commitment of the brand. The core message of the brand “CREATIVITY + PAPER” reflects the relationship between the brand, the designer and the printer and informs the direction of the new identity.

Photo credits

Antalis.com

Brand identity

Art Direction

In order to rebrand Olin, the logo has been simplified, removing any unnecessary ornaments and focusses on the sharply crafted details of each letter, reflecting the precise nature of the paper. The purity of the circle of the “O” for Olin becomes a tool for discovering the creative possibilities of the Olin Range. The circle of the OLIN logo is used as a visual trigger to inspect creative ideas.

The rebrand brings to life the commitment of Olin paper to the creative community by repositioning it with the goal to speak directly to designers and inspiring them.

The new Olin Design Inspiration Pack celebrates the boundless creative possibilities of the Olin Design range through a set of collectable cards to be discovered and shared. The tactile qualities of the Olin Design range are revealed alongside cutting-edge printing processes which add a haptic experience to the tool and papers. Each of the 11 cards challenge your perception of paper through visually poetic designs executed through exquisite, refined and tactile print processes.

With the intention to grow and expand the Olin brand into various ranges, we worked with Antalis to launch the first range of tools under the new name Olin Design.

The Olin Design Sample Folder is a sculptural folder that has been created to reveal the range of papers and textures of Olin Design whilst showing the high-quality print capabilities of the uncoated range. Oil paintings created by our affiliated art studio Rive Roshan were brought to life through print and show the ability of the paper to reveal every brushstroke of the painting.

Brand Identity

The rebrand brings to life the commitment of Olin paper to the creative community by repositioning it with the goal to speak directly to designers and inspiring them.

Inspiration Pack

With the intention to grow and expand the Olin brand into various ranges, we worked with Antalis to launch the first range of tools under the new name Olin Design.

Sample Folder

Brand Identity

The rebrand brings to life the commitment of Olin paper to the creative community by repositioning it with the goal to speak directly to designers and inspiring them.

Brand Identity

The rebrand brings to life the commitment of Olin paper to the creative community by repositioning it with the goal to speak directly to designers and inspiring them.

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With the intention to grow and expand the Olin brand into various ranges, we worked with Antalis to launch the first range of tools under the new name Olin Design.